- Activision CEO Bobby Kotick
has threatened that the company may drop support for the PS3 console in 2010 and 2011 if things don't pick up for Sony's platform.
Apparently he wants a price cut now because the attach rate of games is very low.
To quote: "They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we...