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Steinberg Outlines PS3 Advantage; Warns Competitors 50°
September 25, 2008 // 5:44 pm - SCEA's VP of product marketing Scott Steinberg outlines his vision for PS3's future, and the benefits he believes will drive it to market dominance

In a Keynote, he covers the benefits Sony will be promoting to consumers this Holiday season. They include PS3's Blu-ray drive, first party games, PSN's increasingly diverse product portfolio and community features.

Steinberg writes, "In the next few years, you're going to start to see us separate from the herd. Some of the other platforms are going to look very dated because their life spans are so much shorter than...

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Steinberg: Blu-ray Games to be the Biggest Games in the Industry 50°
August 13, 2008 // 5:46 pm - SCEA product marketing VP Scott Steinberg has said that Sony's "future-proofing" of the PS3 and its plans of a "roadmap" of firmware updates that will add functionality to the machine will make sure the console fulfills a 10-year lifecycle.

Steinberg believes Blu-ray gives the PS3 a significant competitive advantage. "Blu-ray is bigger, and Blu-ray games are going to be the biggest games in the industry" he said.

To quote: Sony would rather update a platform than introduce a new hardware iteration, Steinberg says. "We do not have a planned obsolescence strategy,"...

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Steinberg: Metal Gear Solid 4 is 50°
June 13, 2008 // 11:34 pm - The launch of the brilliant MGS4 is "only the beginning" of a rush of triple-A PS3-exclusives, says Sony's seemingly pleased VP of product marketing, Scott Steinberg.

With some of the console's big titles like Gran Turismo 5: Prologue, GTA IV and Singstar now out the door, Steinberg paints a positive picture for PS3 owners for the rest of the year.

"This is only the beginning of an ongoing software avalanche for PS3 that includes titles such as LittleBigPlanet, SOCOM: Confrontation, MotorStorm Pacific Rift and Resistance 2 that only PS3 owners will be able to exclusively...

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