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Reeves: PlayStation 3 to be Dominant in 3 to 5 Years 100°
April 30, 2009 // 11:25 pm - Outgoing Sony Europe president David Reeves has said that the PlayStation 3 still has a long way to go before it can overtake Microsoft's Xbox 360 on the market, with the exec predicting it could take up to five more years for the console to become the market leader.

Speaking just days before he's due to retire, Reeves said that despite leaving the company after 15 years, he still believes in Sony and its gaming products.

To quote: "I don't think it will be next year, but in three to five years it will become dominant on the market," said Reeves, talking exclusively...

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David Reeves Quits SCEE, Andrew House Named New President 100°
April 15, 2009 // 12:51 pm - Update: VG247 has been told that David Reeves - confirmed as leaving SCEE as president this morning - is to take up a senior position at Scottish developer Realtime Worlds. Reeves will leave SCEE on April 30, to be replaced by current CMO Andrew House.

SCEE just confirmed that David Reeves has quit as its president, to be replaced by Andrew House. Reeves will leave the company on April 30. He's been with SCEE since 1995.

House is currently CMO. He'll assume...

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David Reeves Talks Exclusivity, Unannounced Games and PSP 50°
January 31, 2009 // 12:13 am - Eurogamer (linked above) recently sat down with David Reeves, president of Sony Computer Entertainment Europe, to discuss his views on the PS3, PSP and where they both stand.

With regards to exclusive games, Reeves toed the company line, stating that "you can't live on exclusivity forever; in the end, you've got to be master of your own destiny."

To quote: By investing in third-party partnerships -- and first-party acquisitions like Guerrilla Games -- Sony removes the need to rely on publishers for exclusive content. "We don't have to go to Capcom or Take-Two...

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Reeves: Sony is Not Reducing the PS3 Price Now or in the Spring 300°
December 20, 2008 // 2:00 am - Sony's David Reeves has bluntly stated that Sony has no plans to reduce the price of the PS3 now or either in the spring time - absolutely not. He added Sony is taking a value added approach rather than just cutting the cost of the system.

To quote: Does that mean once you've broken even you will reduce the price of the hardware to stimulate more sales?

No, we are not going to go down in price on PS3 - neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary. Our strategy is very much...

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Reeves: No Cutbacks Due to Recession, No PS4 Consideration Yet 100°
December 16, 2008 // 9:53 pm - Sony Europe president David Reeves has told RTL Z that the video game business is not recession proof, but there is no real visible slow-down.

Moreover, he noted that they have loads of personnel that are developing games and this is an investment which SCEE will not scale down at all. Here also added that he is not even sure if a PS4 is being considered, stating that he has no knowledge of it at all and is not sure if it is planned.

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Reeves: PSP2 is Not in Development, Lack of Software is Issue 100°
December 11, 2008 // 8:03 pm - SCEE president David Reeves has said that there are currently no plans for a PSP 2 console stating: "I go to Tokyo quite a lot and no one has referred to it - I think they have their hands full at the moment." he said.

Reeves also admitted that developers including Sony's internal studios put other consoles before the PlayStation Portable when it comes to making games.

To quote: However, he admitted that despite continually improved hardware and firmware, gaming software has been the device's achilles heel, as developers only have so much time to focus on the...

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SCEE President Reeves: We're Ahead of XBox in Europe 50°
December 4, 2008 // 9:25 pm - Sony has moved to dispel Microsoft claims that Xbox is outselling the PS3 in Europe, revealing internal figures that say its console has sold 300,000 more units than Xbox 360 in PAL territories.

And the company doesn't feel it has to follow Microsoft and further ignite consumer interest with a price cut of its own anytime soon.

SCEE president David Reeves told MCV that Sony will remain focused on the value offered by the PS3 and its extra functions and services -...

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Reeves: Publisher Exclusivity is probably a thing of the past 50°
August 26, 2008 // 7:54 pm - Sony's David Reeves believes that deals with publishers to make certain titles exclusive to a platform are probably a thing of the past. However, Reeves noted that working directly with developers is something that generally works.

To quote: He was speaking during an interview at last week's Games Convention on how a platform's software line-up was more of a hardware sales driver than price point - and whether or not that speaks to the company's investment in first party exclusives.

"It does, and I put it this way: we believe that investment in our own intellectual...

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