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Videos: Sony Shares Lots of New Heavy Rain PS3 Adverts 50°
March 3, 2010 // 12:31 pm - Sony's UK Product Manager Lucy Duncan has shared several new Heavy Rain PS3 advert videos today on the PlayStation Blog.

To quote: We have been running several different ads for the Heavy Rain TV campaign in the UK and just in case you have missed any of them, here they are!

This is a pre-launch we ran 'Top & Tail' ads to show the different choices you can make within the game and the consequences that this can have in the 'Hassans Shop' scene. 3 different endings were made...

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PlayStation Gamers Will be Disappointed by Sony Holiday Adverts 300°
November 18, 2008 // 8:40 pm - Believe it or not, whether you are a PlayStation gamer or not, you're going to be disappointed that Sony really doesn't have anything up their sleeve in terms of marketing their products... their odd ads are just plain out boring.

What's even worse is that they are releasing one TV Spot with the same theme every few days till the 21st when they are launching a "bigger campaign". I don't know about you guys, but the TV spots so far are not inspiring me yet.

The first one is known as the "Alley" and the second one known as "Office Park", and are part of the...

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YouTubers given share of ad cash 50°
January 31, 2008 // 2:19 am - YouTube users in the UK will be given the chance to make money from the videos they post on the site.

The project is already up and running in the US and is now being extended to other countries, starting in the UK.

In the US some contributors are already earning thousands of dollars each month from their films, according to the video-sharing site.

The amount that is earned will depend on the number and popularity of the videos, it said.

Creating stars

Those signing up to the YouTube Partner Programme, as it is called, will be...

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EA pushes ad-backed video games 50°
January 24, 2008 // 2:59 am - Electronic Arts is to release a free online version of the popular Battlefield game to be supported by adverts and micro payments.

The PC game, Battlefield Heroes, will be available only online later this year, and will not be sold in shops.

The move marks EA's first major attempt to tap into new sources of ad-driven revenue in Western markets.

The firm has a free version of its Fifa game in South Korea, earning more than $1m a month through in-game sales.

"Online gaming has a massive audience," said EA's Gerhard Florin, in a statement.

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Yahoo takes on Google on adverts 50°
September 5, 2007 // 2:14 am - Yahoo has moved to further strengthen its service to advertisers by buying web marketing business BlueLithium for $300m (£149.4m).

Set up in 2004, BlueLithium provides technology enabling websites to better match adverts with users' interests.

The purchase is the latest in a series of deals by Yahoo as it seeks to regain ground on market leader Google in the web search sector.

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