- Martin Frain
, marketing director for developer DICE says Mirror's Edge is proof that an IP can come out of nowhere and capture imagination, "just by being different." He is targeting worldwide sales of 3m.
"We're being helped immensely, just by the look of the game," Frain says. "You look at a screenshot of Mirror's Edge, and you know what it is."
Frain says that within most genres, all screenshots will look the...