- Sony Computer Entertainment of America marketing boss Peter Dille
has suggested that recent developers
calling for PS3 price cuts are being unrealistic.
Chatting with Bloomberg
, Dille joked everyone in the dev community would love for the PS3 to be free so that they could just sell razor blades.
To quote: "Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades," Dille joked, explaining that Sony have to make the console profitable, as well as growing the userbase.
Dille was responding to increasing pressure on the platform holder to cut costs, after EA Sports boss Peter Moore
became the latest industry figure to hint that further price cuts were needed.
Despite these clamours, the Sony big wig said that no PS3 price cut can be expected soon. Nintendo, meanwhile, are planning to raise The Price of the Wii in the UK next month.