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Microsoft hire comedian Seinfeld to take a bit out of Apple 50°
349w ago - Microsoft have hired Jerry Seinfeld for a huge $10 million in order to be a pitchman for Microsoft and essentially take a bite out of an Appple. In particular, he will battle against the Mac Vs PC commercials.

To quote: The Seinfeld ads, part of the software company's new reported $300 million advertising campaign, are slated to begin running on September 4, and will feature the funnyman along with Microsoft founder Bill Gates.

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Electronic Arts Likely to Extend Take-Two Buyout Offer 50°
363w ago - The clock is ticking down on Electronic Arts's takeover bid for publisher Take-Two, and the company remains steadfast in its refusal to buckle. But the publishing giant doesn't seem ready to give up so easily.

When Electronic Arts made their initial offer of $25.74 a share in late February, a much higher premium than what Take-Two was trading for at the time, they apparently expected Take-Two to immediately jump on the offer, according...

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What it Takes to Beat the Speed of an 8-Core Mac Pro 50°
363w ago - You may not have heard about this small manufacturer of VFX workstations, but there is a good chance that you saw a movie or a TV show with special effects done on one of these machines.

BoxxX is celebrating its 10 year anniversary this year and in order to celebrate the occasion, the company assembled an ultimate visual effects machine based on Intel's Skulltrail platform and Core 2 Extreme processors.

To create a Special...

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Rumor: Killzone 2 Levels are to Take 50 Minutes 250°
363w ago - According to a member of the GameTrailers Forum, someone over at NEOGAF learned that Killzone 2 will take about 45/50 minutes to complete each level. To quote:

"I saw Playr this morning too. It's basically the new version of Gamer TV. Made by the same people with the same format but with a different, less nasally, presenter. Airs in the UK on Bravo at the weekend (a satellite/cable channel).

They had a Sony rep demoing...

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Europe PS3 sales overtake X-Box 360 50°
364w ago - Sony's PlayStation 3 games console has outsold Microsoft's Xbox 360 in Europe, according to figures released by Sony. More than five million PS3s have been sold across the continent, Sony's David Reeves confirmed.

Speaking at a European PlayStation event in London, he said: "The numbers are a testament to the strength of the PlayStation brand."

He said PlayStation 3 had been outselling the Xbox 360 since October last...

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Activision boss concerned over Take-Two/EA merge 50°
365w ago - Activision boss Bobby Kotick has expressed concerns about the possibility of a merge between EA and Take-Two.

"That's concerning, sure," he told Reuters. "When you think about one company in control of the sports category, with no competition from anybody else, that could be a challenge."

That the deal would also knock the Activision-Vivendi deal out of the Guinness Book of Records is also playing on his mind, we'd...

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SCEA Launches Patapon Sweepstakes 50°
367w ago - The folks over at Sony Computer Entertainment America have launched an all-new Patapon sweepstakes promotion.

Prizes up for grabs include a collectible Be@rbrick figure, Patapon t-shirt and Patapon magnets. Twenty randomly selected individuals will take home all three items.

To enter, simply visit the official PlayStation Web site and sign-in to your PS Underground...

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Yahoo lukewarm on Microsoft bid 50°
368w ago - Internet search engine Yahoo says it is "not opposed" to Microsoft's takeover bid, but wants a better price.

The letter from Yahoo's board was a swift response to a deadline issued at the weekend by Microsoft CEO Steve Ballmer for Yahoo to agree to the deal.

Microsoft warned if the deal was not accepted by 26 April, it would mount a hostile takeover at a lower price.

The software giant made an unsolicited...

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Gaming Scene Dominated by GTA IV 50°
368w ago - The last week in games news was dominated by one game and one game only.

Yes, Relic announced Dawn of War II, and yes, it looks great. It looks as though another Thief's on the way, and that's fine. Even news that journalists had been to Konami Japan and finished MGS4 just bounced off the surface.

In the grand scheme of things, it was all filler. Nothing came close to GTA IV's impending release as an attention generator,...

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GTA IV PS3 bundle coming to Europe 400°
368w ago - Swedish retailer Webhallen has today revealed the first image of a new PlayStation 3 bundle which will be launching in Europe alongside Grand Theft Auto IV. The bundle includes the standard 40GB PlayStation 3 console and a copy of the game.

The price listed is 4499kr, which is the same as the Gran Turismo 5 bundle that launched just over a week ago. While availability in other countries has not been announced, this indicates that the...

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