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New XBox Experience to get Largest XBox Marketing Campaign 100°
October 28, 2008 // 11:50 pm - Microsoft's Aaron Greenberg has revealed that the launch of the new Xbox Experience will see Microsoft spend more money in marketing in advertising this holiday than they have ever done so in the history of the Xbox.

Greenberg also went on to claim that Microsoft has the biggest and broadest game lineup, which rounds out the appeal of the Xbox 360.

To quote: But the "re-launch" of the entire Xbox 360 experience will also be accompanied with in-store outreach, says Greenberg.

"We will be launching the largest marketing campaign in the history of Xbox,"...

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The New XBox Experience Preview Program Sign-Ups Open 50°
October 25, 2008 // 2:29 am - Per Major Nelson today: I know that many of you are excited to get your hands on the New Xbox Experience, which will go live all Xbox LIVE regions wide on November 19th.

Well, we're just as excited to as you are so I am happy to announce that I've been working on a little project that I think may interested you.

Working with various teams across Xbox, we've developed a program to allow a select few of you early access to NXE. How do you get chosen? The first step is to head on over to Microsoft...

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New XBox Experience Game Store Details Available 50°
October 3, 2008 // 10:31 pm - Let's face it. The number one reason you turn on your XBox 360 is for the games, and the team creating the New XBox Experience certainly didn't forget about that. This week we wanted to share with you what the Game Store will look like later this fall when the New XBox Experience launches.

Today, when you look at a particular game in the Game Store you get a pretty basic list of information: name of the game or piece of content, ESRB rating, price and a short explanation of what it is. That information is really useful, but with the New XBox Experience we thought we could give...

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Microsoft Launches their New XBox Experience Web site 50°
September 28, 2008 // 9:20 pm - Recently Microsoft detailed the Themes 2.0 and Friends Channel from their new XBox Experience. Today, Microsoft has launched their New XBox Experience Web site (linked above), despite not offering a specific release date for it yet.

The Web site has been modelled in the style of navigation which will be present in the update that is due out later this year.

To quote: Welcome to the New Xbox Experience!

Get a glimpse of what the New Xbox Experience is all...

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Rumor: New XBox Experience to Launch on September 25 & More! 50°
September 9, 2008 // 1:16 am - If this is remotely true, the Internet's going to break. This post on VGChartz reckons New Xbox Experience will launch on September 25 alongside what sounds like a comedic amount of game announcements.

To quote: "Microsoft will release a dozen new demos after the launch. There will be four new downloadable pieces of content a preview of the GTA DLC. A Mass Effect expansion. Portal and a free map pack for Halo 3.

Microsoft will unveil twelve new games never seen before that will be exclusive or first on the...

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Denying Children Computer Game Access is Depriving Them? 200°
April 10, 2008 // 3:47 pm - On Tuesday the Advertising Standards Agency banned adverts for a new computer game, Kane & Lynch, because it deemed them too violent. It is interesting that adverts for last year's "torture porn" film Captivity were not banned, even though they were heavily criticised in the US. And no one even raises the possibility of banning such films outright. But then, computer games are our society's straw man for panic about moral decay, thought to have some special power to harm and corrupt.

Dr Tanya Byron's eminently sensible report last month on children and new technology emphasised the...

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