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Pachter: PS3 at $299 in April, XBox 360 Price Cut to Follow 200°
333w ago - Well known gaming industry analyst Michael Pachter believes that Sony will drop the price of the PlayStation 3 to $299 this April.

Pacther also indicated that Microsoft may further lower its price on the XBox 360.

To quote: Pachter, however, believes the $399 price point will finally come down to $299 in just a few months. Microsoft is likely to drop its price on the 360 as well.

"Once the PS3 is at a more affordable price point (we expect a cut to $299 in April), we think that sales of that device will once again begin to grow. We expect another cut...

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Reeves: No Cutbacks Due to Recession, No PS4 Consideration Yet 100°
337w ago - Sony Europe president David Reeves has told RTL Z that the video game business is not recession proof, but there is no real visible slow-down.

Moreover, he noted that they have loads of personnel that are developing games and this is an investment which SCEE will not scale down at all. Here also added that he is not even sure if a PS4 is being considered, stating that he has no knowledge of it at all and is not sure if it is planned.

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Sony to Cut Manufacturing Plants and 8,000 Electronics Jobs 200°
338w ago - Sony has announced plans to cut 8,000 electronics jobs - 5% of the division - as well as shutting 10% of its manufacturing sites.

The company said the jobs would be cut by April 2010 but did not say in which countries the staff would go. Sony said it had been trying to reduce production because of the downturn but warned it still had to do more.

The news came as Japan drastically raised its estimate of the amount its economy shrank from July to September. The Cabinet Office said the economy had shrunk at an annual rate of 1.8% in the quarter, down from its previous estimate...

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Best Buy to Price Cut PlayStation 3 And XBox 360 Titles Sunday 50°
338w ago - Best Buy Co. Inc. stores will price cut select game titles for Sony Corp.'s Playstation 3 and Microsoft Corp.'s Xbox 360 in a new week-long video game sale.

Beginning Dec. 7, Konami Corp.'s Metal Gear Solid 4 (PS3) will be discounted to $39.99, $10 off the MSRP. Additionally, Dangerous Hunts 2009 (PS3) will be sold at $$29.99, $10 off the MSRP, and The Simpsons Game (PS3) at $9.99 after a $10 savings.

Discounted Xbox 360 titles include Tom Clancy's EndWar at $39.99, Civil War at $29.99, Legendary at $39.99, and Far Cry 2 at $39.99.

Retailers have held a range...

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Sony: No Plans for Rumored March PlayStation 3 Price Cut 200°
340w ago - Responding to new rumors of a PS3 price cut in March 2009, a Sony Computer Entertainment America rep told Edge, "There are no plans for a price reduction on PS3 in March 09, and anything reported on or discussed otherwise is purely rumor or speculation."

Over the weekend, online magazine D+Pad cited an anonymous source who purportedly attended a Sony staff briefing in London where execs said the PS3 will have a more competitive price from March 2009 and beyond.

March...

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Rumor: Huge Sony Info Blowout, Pricecuts in March '09 & More! 350°
340w ago - In attendance at the Sony Computer Entertainment Staff Annual Briefing held yesterday in London, an anonymous source going by the alias of 'Legends' has just tipped us off on all manner of huge PlayStation news. We must make it clear that D+PAD weren't in attendance, but we have no reason to doubt the validity of Legends' claims.

Price cuts coming in March, PS3 performing better in Europe than 360

Our source tells us that SCEE President David Reeves took to the stage to discuss the current economic climate and how it shouldn't affect PlayStation...

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Earth to Sony: The PlayStation 3 Needs a Price Cut! 350°
342w ago - A short time ago Sony Computer Entertainment executive Ray Maguire was quoted in response to a question about a PlayStation 3 price cut.

"Well the pressure comes from the consumers obviously and so therefore there's always pressure on price," admitted Maguire, "but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well."

I am sorry, what? I know I am not a CPA, a high ranking business analyst, nor a senior executive at a multi-billion dollar...

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Gamers Willing to 'Trade' Advertising Exposure for Price Cuts 100°
343w ago - The latest research from Frank N. Magid Associates takes a look at how receptive gamers are to in-game ads. It seems that price drops or free games makes advertising very worthwhile for most.

Advertising in console games (as well as PC and other games) has become increasingly common in the industry today. Even presidential candidates are advertising in games these days.

We wondered, though, how consumers would feel if this trend grew and significantly more advertising was placed in console games but the price of the game was also cut in half or, was even free.

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