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PS2 Drops to 99 Euros in Europe, No PS2 Price Cuts for the UK 200°
March 31, 2009 // 1:31 pm - After confirmation earlier today of the PS2 price drop to under $100 in North America, the price of the PlayStation 2 is being lowered across European regions.

However, Sony has today confirmed that the price of the PS2 will remain the same in the UK... so no price cut there.

To quote: Sony has confirmed that despite the PS2 price cuts announced for both Europe and North America, the UK price of the machine is set to remain unchanged.

An SCE UK spokesperson...

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Rumored Sony PlayStation 3 Price Cut Will Not Happen 400°
March 19, 2009 // 1:43 pm - For those of you wishing for a price cut with the PS3 think again.

Sony says that it is losing $50 on every PS3 it sells right now. If they were to reduce the cost $100 they would go from losing 11% to 33%.

This is why it will never happen and why XBOX360 will always out selling ahead. The fact that Microsoft can support losing 33% is why the XBOX360 can get a big price cut.

When Sony has a new console ready then the price will drop, but I believe...

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Why a PS3 Price Cut is Not Likely to Change a Thing for Sony 550°
March 18, 2009 // 11:20 pm - Most likely the PS3 will get a price cut very soon. It is the common sense thing to do if you are Sony.

So the question really shouldn't be when? Rather it should be, will the price cut even matter?

For three years now the PS3 has been unable to sustain any momentum that it has gathered from time to time. While there are many contributing factors for Sony's tough outing this generation, the one main factor everyone agrees on is price.

So here we...

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Sony: Developers Unrealistic About PS3 Price Cuts 50°
March 16, 2009 // 9:30 pm - Sony Computer Entertainment of America marketing boss Peter Dille has suggested that recent developers calling for PS3 price cuts are being unrealistic.

Chatting with Bloomberg, Dille joked everyone in the dev community would love for the PS3 to be free so that they could just sell razor blades.

To quote: "Everybody in the development community would love for the...

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Sony Faces Heat from Game Publishers to Cut PlayStation 3 Price 250°
March 16, 2009 // 9:32 am - Sony Corp. is under pressure from video game publishers to cut the price of the PlayStation 3 console, or risk seeing more development funds shift to Nintendo Co.'s Wii.

To quote: PS3 sales in the next 12 months are likely to total 14 million, compared with 28 million Wiis and 9.7 million Xbox 360s, according to the Daiwa Institute of Research, a Tokyo-based researcher and consultant.

Price cuts have an immediate impact.

Sony reduced the PS3 price...

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Prosecutor, Hollywood Demand Prison for Pirate Bay Crew 400°
March 2, 2009 // 10:43 pm - Last week we reported on the Pirate Bay Copyright Test Case beginning in Sweden.

Today, the latest news suggests that lawyers and Hollywood companies are leaning to demanding jail time for the four defendants in the trial. Pictured below, Pirate Bay defendant Peter Sunde speaks to reporters.

The prosecution is reportedly seeking at least a year in prison for each defendant, while Hollywood wants two years.

To quote: Three entertainment lawyers and...

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Rumor: First Wave of Microsoft Job Cuts to Affect XBox Division 50°
January 23, 2009 // 10:06 pm - According to an insider, Team XBox has the scoop that the first wave of Microsoft job cuts will hit the Entertainment and Devices division, including Xbox, Zune and Windows mobile.

But as they point out, its a bit surprising as the division experienced good revenue growth last quarter.

To quote: Yesterday, we told you that Microsoft will cut 5,000 jobs over the next 18 months, with 1,400 of those being cut as early as this month.

I'm hearing from my sources that the Entertainment and Devices (E&D) unit – the group that is responsible for Xbox, Zune...

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Confirmed: Sega Cuts Staff, Lays Off 30 Employees 100°
January 20, 2009 // 10:35 pm - It's now been confirmed that about 30 employees have been laid off by Sega, following a short-lived rumor from a company insider.

Sending out an email, a representative for the company divulges information:

Sega of America has grown at pace with the booming videogame industry, but at this time of economic recession, harsh retail landscape, and the reality of business challenges to profitability, we must take steps to reduce our cost structure and ensure long-term success.

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