- Market research firm Niko Partners
has released results from its 6th Annual Review & Forecast Report on China's Video Game Industry, a comprehensive study of trends in the online, PC offline, and console gaming segments in the world's most populous country.
Revenue for online games was up 71 percent from 2006 to 2007, to $1.7 billion - with 21% of that figure coming from casual and "advanced casual" titles.
The firm expects a further 47 percent growth next year, with compound annual growth of 29% through 2012 to $6 billion. Niko managing partner Lisa Cosmas Hanson elaborated on the sharp increase in an exclusive interview with Gamasutra.
An Increasingly Game-Aware Culture
"Disposable income is rising, and people are able to spend a more money on games then they have in the past. The number of games has increased because as it becomes a more popular pasttime, the younger kids join this force, and the older gamers continue to play," said Hanson.
"In addition, prices have fallen, so people have bought more home PCs, so they can play more than when they just had to go to cafes. People still go to cafes for competition, however, and in cities where income is not as high."
Niko puts the number of hardcore Chinese gamers at 14 million, with that group...