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Home PS4 News - Latest PlayStation 4 and PS3 News

 

IGA Worldwide Signs Exclusive PS3 In-Game Advertising Deal

IGA Worldwide Signs Exclusive PS3 In-Game Advertising Deal 50°
339w ago - From their official Press Release, linked above:

New York, N.Y. - September 30, 2008 - IGA Worldwide (IGA), the leading independent in-game advertising network, today announced a multi-year agreement with Activision Publishing, Inc. to deliver dynamic in-game advertising into multiple video game titles on Sony Computer Entertainment's PLAYSTATION®3 (PS3).

The first game to feature IGA integrated ads will be Guitar...
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Review: Xbox 360 Arcade a good deal for $199

Review: Xbox 360 Arcade a good deal for $199 50°
344w ago - Ever since launch, the Xbox 360 core model without hard drive has largely been written off by gamers -- and rightfully so. It lacks many of the attractive advantages of its older brothers, not to mention value for what's included in the box. (Most core models can't even save games without separate purchase!)

But all that's about to change with the upcoming $80 price cut of the latest Arcade bundle (September 7, according to retailers),...
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EA Signs Publishing Deal with Grasshopper, Epic Games

EA Signs Publishing Deal with Grasshopper, Epic Games 50°
346w ago - Electronic Arts today announced that it has a signed a publishing agreement to distribute titles from leading developers Epic Games and Grasshopper Manufacture.

Under the agreement, EA will publish an all-new action game in development at Epic's Poland-based People Can Fly studio, responsible for the Gears of War PC port and the Painkiller first-person shooter franchise. The title will be released on PC, Xbox 360, and PlayStation 3.
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Havok signs 'perpetual' licensing deal with Microsoft Game Studios

Havok signs 'perpetual' licensing deal with Microsoft Game Studios 50°
347w ago - Microsoft Game Studios and Havok have signed a perpetual licensing agreement for the latter's Physics, Animation and Behavior products, plus future products, to be used across all Microsoft internal studios and development partners worldwide.

Described as a 'unique deal', the agreement follows on from a long-running relationship between Microsoft and Havok. Havok has been used in several Microsoft triple A titles including Halo 3,...
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IGA Partners with EA for Exclusive PS3 In-Game Advertising Deal

IGA Partners with EA for Exclusive PS3 In-Game Advertising Deal 50°
356w ago - Sony has recently revealed that they have plans to open up the PS3 to in-game advertising from outside agancies. In-game ad company IGA Worldwide is widely tipped to become the first company to deliver dynamic adverts to games on the PS3 console.

Andy Swanson, a Ubisoft director commented that Sony's decision to do this will strengthen the viability of in-game advertising field in general and should be positive in terms of growing...
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