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IGA Worldwide Signs Exclusive PS3 In-Game Advertising Deal 50°
September 30, 2008 // 8:43 pm - From their official Press Release, linked above:

New York, N.Y. - September 30, 2008 - IGA Worldwide (IGA), the leading independent in-game advertising network, today announced a multi-year agreement with Activision Publishing, Inc. to deliver dynamic in-game advertising into multiple video game titles on Sony Computer Entertainment's PLAYSTATION®3 (PS3).

The first game to feature IGA integrated ads will be Guitar Hero® World Tour, the next installment in the best-selling franchise. To date, the Guitar Hero franchise has sold in excess of 22 million units worldwide,...

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Review: Xbox 360 Arcade a good deal for $199 50°
August 27, 2008 // 2:39 am - Ever since launch, the Xbox 360 core model without hard drive has largely been written off by gamers -- and rightfully so. It lacks many of the attractive advantages of its older brothers, not to mention value for what's included in the box. (Most core models can't even save games without separate purchase!)

But all that's about to change with the upcoming $80 price cut of the latest Arcade bundle (September 7, according to retailers), which includes a matte white system, wireless controller, and a 256 MB memory card for saving games and playing online.

The first thing...

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EA Signs Publishing Deal with Grasshopper, Epic Games 50°
August 14, 2008 // 5:16 pm - Electronic Arts today announced that it has a signed a publishing agreement to distribute titles from leading developers Epic Games and Grasshopper Manufacture.

Under the agreement, EA will publish an all-new action game in development at Epic's Poland-based People Can Fly studio, responsible for the Gears of War PC port and the Painkiller first-person shooter franchise. The title will be released on PC, Xbox 360, and PlayStation 3.

"Epic is excited to work with EA Partners to launch our next big IP on the global stage," said Mark Rein, vice president, Epic...

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Havok signs 'perpetual' licensing deal with Microsoft Game Studios 50°
August 7, 2008 // 1:16 am - Microsoft Game Studios and Havok have signed a perpetual licensing agreement for the latter's Physics, Animation and Behavior products, plus future products, to be used across all Microsoft internal studios and development partners worldwide.

Described as a 'unique deal', the agreement follows on from a long-running relationship between Microsoft and Havok. Havok has been used in several Microsoft triple A titles including Halo 3, Halo 2, Scene It? Lights Camera Action, and Age of Empires III. Microsoft has been licensing Havok products since 2001.

And a number of...

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IGA Partners with EA for Exclusive PS3 In-Game Advertising Deal 50°
June 4, 2008 // 4:07 pm - Sony has recently revealed that they have plans to open up the PS3 to in-game advertising from outside agancies. In-game ad company IGA Worldwide is widely tipped to become the first company to deliver dynamic adverts to games on the PS3 console.

Andy Swanson, a Ubisoft director commented that Sony's decision to do this will strengthen the viability of in-game advertising field in general and should be positive in terms of growing the ad revenue for games.

To quote: Sony is set to ignite the world of advertising in videogames Wednesday, when it plans to announce...

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Atari, Infogrames Agree to Merge in $11 Million Deal 50°
April 30, 2008 // 8:02 pm - French-based publisher Infogrames today announced that it has formed a definitive pact with Atari to merge. Reached to the tune of $11 million dollars, the agreement gives Infogrames complete control over Atari.

"Bringing Atari US and Infogrames businesses together will enable us to create a simplified global structure for our business as we seek to re-build a well-managed, cohesive and financially disciplined company," said Infogrames CEO David Gardner.

"This is a key strategic event for Infogrames that will benefit all of our shareholders. I believe that...

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PS3 'Pick N Mix' deal is no deal at all 100°
January 14, 2008 // 3:21 pm - For UK-based gaming fans not yet swayed by the considerable lure of Sony's PlayStation 3 console, a brand new hardware and software bundle might yet be the catalyst for change - not least in established Xbox followers unwilling to share their platform allegiance in light of Sony's upper tier pricing.

Specifically, Sony Computer Entertainment Europe (SCEE) has this week rolled the covers off what appears (at first glance) to be a rather tempting 'Pick N Mix' retail deal that will see UK consumers able to snaffle the PlayStation 3 and two games for a total price of £349.99...

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Apple killing 4GB iPhone, $299 while supplies last 50°
September 5, 2007 // 11:03 pm - Apple has no more use for the puny capacity of its 4GB iPhone, and is selling off the remaining stock at $299. The 8GB version dropped to $399. You can get both off of the apple store.

Bet that makes early adopters feel great that their phones are worth half as much, less than three months after launch

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