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Hi-tech tools divide social sites 50°
388w ago - Social network sites are moving to make it much easier for software developers to write add-ons for the hugely popular web destinations.

Bebo, Facebook, Meebo and Friendster have unveiled plans to help them become more than places to keep in touch.

The add-ons will allow users to add extras, such as video and music clips, to the personal profiles they maintain.

The alliances behind the technologies also reveal...

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Facebook founder apology over ads 50°
389w ago - The founder of social networking site Facebook Mark Zuckerberg has apologised to users for the way it launched a social advertising system.

Called Beacon, the system tracks web shopping on partner sites outside Facebook and then sells adverts to the social network based on purchases.

After complaints the site was invading privacy, Facebook changed Beacon from an opt-out system to opt in.

Mr Zuckerberg has...

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Protests force Facebook to change 50°
390w ago - Facebook members have forced the social networking site to change the way a controversial ad system worked.

More than 50,000 Facebook users signed a petition calling on the company to alter or abandon its Beacon advertising technology.

When Facebook users shopped online, Beacon told friends and businesses what they looked at or bought.

Many considered the data sharing to be an intrusion that exposed them to more...

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Young warned over social websites 50°
391w ago - Millions of young people could damage their future careers with the details about themselves they post on social networking websites, a watchdog warns.

The Information Commissioner's Office found more than half of those asked made most of their information public.

Some 71% of 2,000 14 to 21-year-olds said they would not want colleges or employers to do a web search on them before they had removed some material.

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Google opens up social networking 50°
394w ago - Google has launched a system that will allow developers to create applications for a variety of social networks.

Developers currently have to customise their designs for a particular site with many partnering with the hugely popular Facebook.

Google's OpenSocial system will allow a wider distribution for tools like Facebook's music recommendation service iLike and its Top Friends application.

It has long been...

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Microsoft buys stake in Facebook 50°
395w ago - Microsoft has paid $240m (£117m) for a 1.6% stake in Facebook that values the hugely popular social networking site at $15bn (£7.3bn).
Facebook spurned an offer from Microsoft's rival Google, which was also keen to invest the site.

Microsoft will also sell internet ads for Facebook outside the United States as part of the deal that took several weeks of negotiating.

Microsoft already provides banner advertising and...

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Abuse fight targets social sites 50°
396w ago - Social networking sites are being urged to do more to protect young people.

The Child Exploitation and Online Protection centre (CEOP) wants the sites to install its "report abuse" button that connects people to police.

CEOP research shows some sex offenders are starting to use social network sites, such as MySpace, Bebo and Facebook, to seek out victims.

Jim Gamble, head of CEOP, says: "The more children go...

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Spotlight on Scotland: Second life for skills 50°
396w ago - "Second Life for jobs? Get yersel' a first one, hen," would be the pragmatic comment of Glaswegians. Just so did an Edinburgh paper advise 'tone it down' to a recruiting story a decade ago where a print job ad, carried only the company's web address.

But savvy job-hunters know Facebook and MySpace have job hire employer pages, and that Hewlett-Packard and Microsoft recently joined TMP ad-recruitment in a Second Life (SL) virtual job fair....

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