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Sony Computer Entertainment to increase penetration in India

Sony Computer Entertainment to increase penetration in India 50°
375w ago - Sony Computer Entertainment (SCE) has announced its itention to capitlize on the growing popularity of gaming in India.

A Sony spokesperson commented that the Indian games market is expected to grow by 78 percent by 2010 and barely one percent of its gaming potential has been reached. Therefore Sony is aiming to increase its penetration in the top 20 cities of India.

To quote: "The Indian gaming market is expected to grow at a CAGR of 78 per cent by 2010, and barely one per cent of the country's gaming potential has been tapped," said Atindriya Bose, country manager (PlayStation) for Sony Computer Entertainment. " However, we are still at a very nascent stage, even though there is a lot of potential for the industry," he added.

The vendor is aiming to increase its penetration in the top 20 cities of the country by selecting partners on the basis of their sales potential as well as their capability of selling entertainment products. " We are looking forward to have a phase wise distribution pattern, and hence aiming to have around 3-4 quality product centers in these cities," said Bose.
 

Astrophysicist Replaces Supercomputer with Eight PlayStation 3s

Astrophysicist Replaces Supercomputer with Eight PlayStation 3s 50°
385w ago - Suffering from its exorbitant price point and a dearth of titles, Sony's PlayStation 3 isn't exactly the most popular gaming platform on the block. But while the console flounders in the commercial space, the PS3 may be finding a new calling in the realm of science and research.

Right now, a cluster of eight interlinked PS3s is busy solving a celestial mystery involving gravitational waves and what happens when a super-massive black hole, about a million times the mass of our own sun, swallows up a star.
 

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