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Home PS4 News - Latest PlayStation 4 and PS3 News

 

IGA Partners with EA for Exclusive PS3 In-Game Advertising Deal

IGA Partners with EA for Exclusive PS3 In-Game Advertising Deal 50°
352w ago - Sony has recently revealed that they have plans to open up the PS3 to in-game advertising from outside agancies. In-game ad company IGA Worldwide is widely tipped to become the first company to deliver dynamic adverts to games on the PS3 console.

Andy Swanson, a Ubisoft director commented that Sony's decision to do this will strengthen the viability of in-game advertising field in general and should be positive in terms of growing the ad revenue for games.

To quote: Sony is set to ignite the world of advertising in videogames Wednesday, when it plans to announce it is opening its gaming platform to in-game ads from outside agencies.

In-game ad firm IGA Worldwide is expected to become the first company to get the nod to deliver dynamic ads to games on Sony's PlayStation 3. Competitor Double Fusion is believed to be finalizing its own relationship with Sony (nyse: SNE - news - people ).

Andy Swanson, Ubisoft's senior director of strategic sales and partnerships, agrees that Sony's move will strengthen the viability of in-game advertising. Sony and the PlayStation brand resonate strongly with advertising agencies, he says. "[It's] been a big missing piece of the puzzle; it's a positive in terms of growing the ad revenue pie for games."
 

Sony stops work on Eight Days and The Getaway

Sony stops work on Eight Days and The Getaway 200°
352w ago - Sony Computer Entertainment has announced that it has cancelled production on two PlayStation 3 titles that were in development at the Sony London Studio - Eight Days and The Getaway.

A statement from the Corporation read as follows: "It has been agreed that production of both Eight Days and The Getaway will cease immediately due to the redistribution of resources and budget.

This decision was made following an internal review of all games and it was deemed that with the incredibly strong list of exclusive first party titles coming up both this year and in the near future, resource should be reallocated to enhance those projects closer to completion.
 

Sixaxis not sensitive enough for aiming in Resident Evil 5

Sixaxis not sensitive enough for aiming in Resident Evil 5 300°
352w ago - Jun Takeuchi has said that the PlayStation 3's Sixaxis controller wasn't a viable option for aiming in Resident Evil 5.

Responding to an inquiry from a European journalist, who raised the prospect of a PS3 control system similar to Resident Evil 4: Wii Edition, Takeuchi said Sony's much-maligned motion-sensing controller "was not quite sensitive enough for that".

Takeuchi expressed his fondness for the PS3, though, calling it "a great system". "We're really pleased with it, and certainly as with other developers we did have problems getting to grips with it at first, but now understanding how it works it allows us to do a lot of things we couldn't do before," he said through a translator at Capcom's Captivate 08 event in Las Vegas.
 

Sony: Qore won't affect availability of great content on PSN

Sony: Qore won't affect availability of great content on PSN 50°
352w ago - A Qore introduction video is available below, and Sony rep amurphy has already responded to some of the angry comments on its US Blog about its monthly lifestyle gaming program 'Qore'.

One comment asked if demos were going to be exclusive to Qore from now on, or if they will still be free. Sony replied: "If you purchase Qore, you will have access to exclusive content that would not be available otherwise - it does not impact the availability of the great content found on PSN, nor does it change our free play model."

The response probably won't mean much to most people who feel they are basically taking stuff that would have been free normally and charging for it.



 

Metallic Blue PSP Hits Japan This July

Metallic Blue PSP Hits Japan This July 50°
352w ago - Sony Computer Entertainment Japan today announced plans to release two new PSP hardware bundle packages on July 17.

The value pack consists of a Metallic Blue colored PSP, along with a pouch, hand strap, cloth, a 32MB Memory Stick, and a D Terminal AV Cable.

Then there's the 1 Seg Pack, which includes the same PSP, in addition to a 1GB Memory Stick and 1 Seg TV tuner. Both packs will retail for 23,800 yen and 29,800 yen respectively.

Press Release: Tokyo, June 3, 2008 - Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. (SCEI) responsible for business operations in Japan, today announced that it would release two PSP® (PlayStation®Portable) packs in "Metallic Blue" color, "PSP® (PlayStation®Portable) Metallic Blue Value Pack" and "PSP® (PlayStation®Portable) Metallic Blue 1 Seg Pack," featuring a new color for the summer season. Beginning Thursday July 17th, 2008, "PSP Metallic Blue Value Pack" and "PSP Metallic Blue 1 Seg Pack" will be released as a limited offer at recommended retail prices of 23,800 yen (including tax) and 29,800 yen (including tax) respectively.

"PSP Metallic Blue Value Pack" comprises a new "Metallic Blue" PSP, pouch, hand strap, cloth, a 32MB Memory Stick™ Duo, as well as a "D...
 

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