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Rock Band going on tour 50°
403w ago - When MTV bought Harmonix for $175 million last year, it was clear it would heavily promote the studio's first project with every arm of its media empire. When that project turned out to be Rock Band, a multi-instrument, karaoke-enhanced rhythm game, that became even more obvious. Then, when Viacom announced it planned to invest a half-billion dollars in its MTV Games unit, it appeared no expense would be spared on fine-tuning Rock Band's hype machine.

This week, in conjunction with the Summer Showcase of Rock Band's distributor, Electronic Arts, MTV Games announced the latest promotional...

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