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Microsoft officially announce 360 price cut; now mass market in Europe 50°
377w ago - Microsoft today announced it is lowering the estimated retail price (ERP) for its X-Box 360 family of consoles in Europe from Friday, 14th March. The entry level Xbox 360 Arcade console now has an ERP of £159.99 saving £40.

The Xbox 360, which includes a 20GB hard drive and one wireless controller, will have an ERP of £199.99 saving £50, and the Xbox 360 Elite will have an ERP of £259.99 saving of £40.

Microsoft say the move is an ongoing strategy to open up the ultimate in high-definition gaming and entertainment to an even wider audience, with an offering for...

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Sony's New Executive Appointments 50°
378w ago - Following the sudden resignation of Phil Harrison, Sony has announced the appointment of three new key executives - Robert Dyer is the senior VP of PR, Ian Jackson is the VP of sales and Sally Buchanan is the VP of HR. These new figures will all report to CEO Jack Tretton.

To quote: It looks like Phil Harrison's sudden resignation was not the only change in Sony's executive lineup as of late. In a recent press release, Sony Computer Entertainment America announced the appointment of three new key executives: Robert Dyer to Senior Vice President of Publisher Relations, Ian Jackson...

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Blu-ray to accelerate PS3 sales, PS3 price cut by years end? 50°
385w ago - Analysts believe the Warner exclusive Blu-ray news is good for the PS3 and that Blu-rays success will lead to an acceleration of PS3 sales. Around 70 -80% of PS2 owners used the console as their first DVD player and the same could be true of PS3/Blu-ray.

Michael Pachter believes that this year HDTV penetration will cross 50% of households and thats when Blu-ray will become more relevant, and Sony will likely cut the price of the PS3. However others believe that exclusive games are the most important factor and Blu-ray is not a main concern.

To quote: Michael...

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Price cut spurs Xbox 360 sales at Japan retailer 50°
395w ago - Microsoft Corp.'s new Xbox 360 bundle ranked in the top 10 at Amazon Japan on Thurs. after the company price cut the hardware in the region.
The bundle, which retails for 34,800 yen, includes an HDMI-equipped Xbox 360 Premium SKU, wireless controller, and a copy of Forza Motorsport 2 and Viva Pinata. It ranked at No. 8 on Thurs. at the Amazon Japan game division.

Microsoft last month announced a 13 percent price cut for Xbox 360, which has seen slow sales slow sales in Japan next to popular handhelds and Nintendo Co.'s Wii.

In addition, Sony Corp.'s Playstation 3...

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Michael Pachter talks upcoming PlayStation price cuts 50°
395w ago - Wedbush Morgan analyst Michael Pachter has gained a fair bit of respect from us over the last year or so, and for good reason. He has been right on a lot of his claims, and generally close to correct on rest.

When speaking about hardware and software sales throughout 2007 and into 2008, Pachter speculated that Sony would lower the cost of it's aging PlayStation 2 early next year.

"Sony announced a SingStar PS2 bundle for $149, and will likely cut the price for the PS2 at the beginning of next year (note that Sony recently raised its forecast for PS2 sales by 2 million...

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Apple in iPhone price cut apology 50°
403w ago - Apple chief executive Steve Jobs has offered compensation to customers who have already bought an iPhone - after the firm cut $200 (£99) off the price.

The company slashed the cost of the eight-gigabyte version of the phone - only available in the US - to $399.

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