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Sony: PS3 is the Only Console Powerful Enough for Killzone 2

Sony: PS3 is the Only Console Powerful Enough for Killzone 2 50°
320w ago - On sale Tuesday 20th January, the latest issue of Official PlayStation Magazine UK will have the first official Killzone 2 review, Future publishing announced this morning.

Not only do you get a review, you get a "highly collectable" holographic wallet which has an image of a Helghast trooper on it and it also "shifts colour as the light catches it."

"Killzone 2 is without doubt the best looking game on the PlayStation 3, and we wanted to come up with a treatment that mirrored the visual voodoo which the development team at Guerrilla Games has pulled off," said Tim Clark, Editor in Chief of Official PlayStation Magazine UK.

"We couldn't be happier with the finished results."

David Wilson, UK PR Manager at Sony Computer Entertainment UK, added:

"Killzone 2 has been a long time in the making, and best showcases why PlayStation 3 is the only console powerful enough to deliver a ground-breaking title of this nature. Who better to partner with than the Official PlayStation Magazine, in order to offer the readers a special collectors edition issue. It's a great way to celebrate the launch of this milestone game."

Press Release: Future's Official PlayStation® Magazine UK scoops Killzone 2 exclusive!

Holographic...
 

Sony: Let Me Introduce You to the Concept of PS3 Advertising

Sony: Let Me Introduce You to the Concept of PS3 Advertising 200°
321w ago - Hey Sony, you may not be aware, but you've got a shot at a mammoth year in 2009.

You've got quite the software lineup - your PlayStation 3 exclusives greatly outstrip the competition - and you've got plenty of momentum with the likes of Blu-ray, PlayStation Home, and the ever-expanding Network.

Wait... we don't need to tell you. You keep telling us. But we're not the ones you need to convince; you need to convince the mainstream populace.

As the years have progressed, you managed to chip away at the numerous arguments built against the PlayStation 3, and that includes classic complaints like lack of software, price, and Network that isn't as robust as Live.

The games are here, you've dropped the price several times (could use another one, but whatever), the Network has Home, the video delivery service is great, and an awesome set of online content awaits all owners.

But there's one last drawback that needs to be conquered: the marketing and advertising that never seems to measure up. Recently, you completely dropped the ball in pushing Resistance 2, and although you said there'd be a huge campaign for LBP... well, we haven't seen much (excluding the picture below).

In comparison to what we've seen for Gears of War 2 and other Microsoft and Nintendo...
 

COD 6: Hostage Multiplayer Game on Sony PS3 and XBox 360?

COD 6: Hostage Multiplayer Game on Sony PS3 and XBox 360? 100°
321w ago - We have read many ideas for Call of Duty Modern Warfare 2, some about the weapons and others about the game type's in multiplayer. One of the best ideas we would like to see is a hostage online game.

You could save your hostages from the other team before they get killed or something along those lines. Maybe even have the hostages have the option to try and escape from their captors.

Another great idea in COD 6: is to have the lobby for the Sony PS3 and Xbox 360 updated, especially on the PS3. When you go to find match it would be good to have it setup like this:

Find Match - Countries - Core/Hardcore - Game Modes

Playlists for different countries or regions should be added because people would rather be playing against people from their own country and have a good connection, other than being thrown into a random match with people from another country and have a bad connection.

Would you like a hostage game type in multiplayer and a choice of countries when finding a match? Comment below!
 

Sony to Advance as PS3 Makes Money, 2009 is Year of Big Titles

Sony to Advance as PS3 Makes Money, 2009 is Year of Big Titles 200°
321w ago - SCEE president David Reeves indicated on an article on the UK PlayStation site (linked above) that the PS3 should start making money soon, and move forward quickly with the system.

Additionally, the president of SCEE worldwide studios Shuhei Yoshida commented that 2009 will be the year of big, exclusive PS3 titles, and for PSP new titles and innovations will connect and expand the PlayStation experiences.

To quote: The most important thing for us as a company in the very short term is for us to start making money. This is a pledge that was made last March and is something that we are still very much on target to achieve.

Once we have achieved this, I think it will be a very exciting time for PlayStation. Once we have alleviated that specific pressure, we can move forward at a rate of knots.
 

CNET: Why Sony Needs to Drop the Price of the PS3, but Can't

CNET: Why Sony Needs to Drop the Price of the PS3, but Can't 50°
322w ago - Today Don Reisinger of CNET wrote an article detailing how Sony needs to cut the price of the PlayStation 3 console, but just can't do it.

Sony's apparently unwilling to admit it, but with all the financial trouble, Sony is trying to turn a profit and limit losses in order to ensure shareholders happy.

Thus, Sony is keeping is the prices high but its not selling as many units as desired, however Sony is now finding out that it's not a good time to be a value leader instead of a cost leader in this difficult economic climate.

To quote: Sony knows this and although it's unwilling to admit it, the company seems to want to compete on price too. But with financial troubles unlike anything it has ever seen, Sony is trying to turn a profit and limit losses to keep shareholders happy.

In essence, Sony finds itself in a dangerous position: it needs to make money, so it wants to keep its prices high, but by doing so, it's not selling as many units and its goal of becoming profitable byway of the "value" argument simply isn't working. And as the recession deepens and consumers are looking to save money wherever possible, Sony is quickly finding out that it's not a good time to be the "value leader" instead of the "cost leader."

I truly believe Sony's gaming division...
 

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