- In a fiery opinion piece, game designer/author Ian Bogost examines NPD chart trends to suggest that Sony's lack of unified message on PS3, Blu-ray and the 'average consumer' is rendering ineffective its pitch to users.
Sony is a global conglomerate which is significantly different from its hardware competitors in the video game industry. It makes consumer electronics ranging from telephones to computers to GPS units.
It publishes video games, movies, and music. It also maintains an army of support businesses, including banks, insurance providers, facility management companies, staffing services, and packaging providers.
The business strategy makes sense: control as much of the market for both electronics and the media we use them for. That's why Sony purchased CBS Records and Columbia Pictures in the late 1980s; they wanted to own part of the content people played on their Walkmans and VCRs.
The problem is, Sony's corporate subsidiaries don't work well together, on a scale far worse than other multinational conglomerates. The company is more feudal state than networked global multinational.
Sony, Divisions, & Co-Ordination
I'll give you just one example from a previous life consulting for Sony Pictures Entertainment. The first installment of Spider-Man...