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EA pushes ad-backed video games

EA pushes ad-backed video games 50°
371w ago - Electronic Arts is to release a free online version of the popular Battlefield game to be supported by adverts and micro payments.

The PC game, Battlefield Heroes, will be available only online later this year, and will not be sold in shops.

The move marks EA's first major attempt to tap into new sources of ad-driven revenue in Western markets.

The firm has a free version of its Fifa game in South Korea, earning more than $1m a month through in-game sales.

"Online gaming has a massive audience," said EA's Gerhard Florin, in a statement.

"People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play."

Digital distribution

The video games industry is taking its first steps away from a retail-focused sales environment and towards digital distribution.

EA hopes the model of a free game as download that is supported by adverts and micro-payments could be applied to other franchises it owns.

The new version of Battlefield is designed to have more mass market appeal than current titles in the series, which have sold...
 

PSP Media Manager Now Free To Download

PSP Media Manager Now Free To Download 50°
376w ago - Sony's PSP Media Manager is a decent enough piece of software. You click, you drag, you browse, it gets the job done. Only problem is, for some ridiculous reason, you have to pay for it. Stupid!

Stupid in the West, at least: Sony have announced that Japanese consumers can now download the software free of charge from their PlayStation Store. Sucky news for us, right? Not even close. Fumble your way through the Japanese install and you'll find the program itself runs in English. Perfect, legible, sweet English. I just installed it, used it, tested it, it all works. You can download it from the link below courtesy of the Japanese PlayStation Store.

Download: Media Manager For PSP
 

Net users 'want film downloads'

Net users 'want film downloads' 50°
378w ago - Net users in the UK have rated the ability to download DVD-quality films quickly as the service they most want from next-generation broadband.

In a survey conducted by Broadbandchoices.co.uk, users put it ahead of video calls, High Definition video downloads and home surveillance.

Some 18% said they downloaded films although it was the online activity they devoted the least time to. The most popular activities are still sufing and checking e-mail.

Some 61% rated "downloading DVD quality films in five minutes" as the most interesting application for future broadband services.

The survey was intended to get a feel from what consumers may want from next-generation broadband in the light of recent questions about how and when the UK should move to super-fast services.

However, there was uncertainty over how whether people would be prepared to pay extra for such services, with 60% responding either no or don't know.

The services people rated the most exciting drivers of next-generation broadband were the ones they spent the least time on currently.

"From our results it does appear a little contradictory that respondents rated 'watching TV' or downloading films as being the least amount of time spent on the internet in a week and yet when asked...
 

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