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  • PS4 News and PS4 Hacks Search Results for: marketing

You searched the database for marketing. Below are the results for your marketing search:


Sony Updates PSN Terms and User Agreement, Marketing Opt-in 500°
199w ago - Similar to what was done previously, today Sony has once again updated their PSN Terms of Service, User Agreement and Privacy Policy to now include a marketing opt-in among the changes.

The full PlayStation Network TOS Version 11 revision can be found below, and to quote from Examiner.com...

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Sony Targets an Older Audience in New PS3 Marketing Campaign 100°
290w ago - Today Sony PlayStation has launched a European online campaign to position the PS3 console to an older audience.

The new marketing campaign highlights that the PS3 can be used for more than just playing games, to generate appeal to a more mature crowd.

Those interested can check it out at the official site: www.The15Reasons.com

To quote: It asks visitors their interests and then plays back the unique selling points of the console through an interactive presenter. Visitors to the site are then invited to create their...

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Sony to Launch Huge European PlayStation 3 Marketing Campaign 50°
301w ago - Sony is set to launch an £82m pan-European marketing campaign for the PlayStation 3, firing the first advertising salvo against rivals Nintendo Wii and Microsoft Xbox as consumers start to think about presents for Christmas 2009.

The TV element of the campaign, which has been developed by the TBWA agency, marks a departure from Sony's traditional tactic of often esoteric and dark commercials.

To quote: The new set of TV ads, the first of which launch in the UK tonight, focus on the simpler aim of describing the range of services available on the PS3. These include online...

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Micromania Receives New PlayStation 3 Slim Marketing Posters 50°
302w ago - French Web site UltimatePS3.fr (linked above) is reporting today that marketing posters have arrived at French retailer Micromania promoting the stock of "New PlayStation 3s".

This comes just days after the PS3 Slim was discovered in a Micromania database listing.

The posters give no details on price or dates, and the price is to be filled in at the retailer's own discretion.

To quote, roughly translated: While doubts remained about the arrival of...

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Sony Finally Finds Smart Marketing for the PlayStation Portable 250°
310w ago - It appears the idea of console exclusives is over with the recent announcement of Grand Theft Auto: Chinatown Wars for PlayStation Portable.

The Nintendo DS version has been out on the market since March 17, 2009, plenty of time for the Grand Theft Auto fanatic to either purchase the game for the DS or go and buy a Nintendo DS just so it could be played.

Grand Theft Auto: Chinatown Wars is the third GTA title to release on the PlayStation Portable after GTA: Liberty City Stories...

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Marketing Head to Share How Sony Realized New Revenue Routes 50°
339w ago - Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.

Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.

Dille will speak...

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New XBox Experience to get Largest XBox Marketing Campaign 100°
344w ago - Microsoft's Aaron Greenberg has revealed that the launch of the new Xbox Experience will see Microsoft spend more money in marketing in advertising this holiday than they have ever done so in the history of the Xbox.

Greenberg also went on to claim that Microsoft has the biggest and broadest game lineup, which rounds out the appeal of the Xbox 360.

To quote: But the "re-launch" of the entire Xbox 360 experience will also be accompanied with in-store outreach, says Greenberg.

"We will be launching the largest marketing campaign in the history of Xbox,"...

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Sony's Q4 Cinema Campaign Marketing Blitz Revealed 50°
346w ago - According to SCEE UK marketing manager Adam Boita, "The main thrust of our advertising this Christmas season will be in cinema."

Sony will launch its Q4 marketing assault with a huge cinema ad campaign - and has told the trade to look out for a new range of bundles for PS3 and PSP in time for Christmas.

To quote: Speaking exclusively to MCV, the software and hardware giant said it believed it had the wide range of titles needed to target each corner of the market, and that cinema advertising was the ideal way to convey that message to consumers.

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