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You searched the database for marketing. Below are the results for your marketing search:


Sony Updates PSN Terms and User Agreement, Marketing Opt-in 500°
193w ago - Similar to what was done previously, today Sony has once again updated their PSN Terms of Service, User Agreement and Privacy Policy to now include a marketing opt-in among the changes.

The full PlayStation Network TOS Version 11 revision can be...

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Sony Targets an Older Audience in New PS3 Marketing Campaign 100°
284w ago - Today Sony PlayStation has launched a European online campaign to position the PS3 console to an older audience.

The new marketing campaign highlights that the PS3 can be used for more than just playing games, to generate appeal to a more mature crowd.

Those interested can check it out at the official site: www.The15Reasons.com

To quote: It asks visitors their interests...

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Sony to Launch Huge European PlayStation 3 Marketing Campaign 50°
295w ago - Sony is set to launch an £82m pan-European marketing campaign for the PlayStation 3, firing the first advertising salvo against rivals Nintendo Wii and Microsoft Xbox as consumers start to think about presents for Christmas 2009.

The TV element of the campaign, which has been developed by the TBWA agency, marks a departure from Sony's traditional tactic of often esoteric and dark commercials.

To quote: The new set of TV...

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Micromania Receives New PlayStation 3 Slim Marketing Posters 50°
296w ago - French Web site UltimatePS3.fr (linked above) is reporting today that marketing posters have arrived at French retailer Micromania promoting the stock of "New PlayStation 3s".

This comes just days after the PS3 Slim was discovered in a Micromania database listing.

The posters give no details on price or dates, and...

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Sony Finally Finds Smart Marketing for the PlayStation Portable 250°
303w ago - It appears the idea of console exclusives is over with the recent announcement of Grand Theft Auto: Chinatown Wars for PlayStation Portable.

The Nintendo DS version has been out on the market since March 17, 2009, plenty of time for the Grand Theft Auto fanatic to either purchase the game for the DS or go and buy a Nintendo DS just so it could...

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Marketing Head to Share How Sony Realized New Revenue Routes 50°
333w ago - Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.

Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony...

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New XBox Experience to get Largest XBox Marketing Campaign 100°
338w ago - Microsoft's Aaron Greenberg has revealed that the launch of the new Xbox Experience will see Microsoft spend more money in marketing in advertising this holiday than they have ever done so in the history of the Xbox.

Greenberg also went on to claim that Microsoft has the biggest and broadest game lineup, which rounds out the appeal of the Xbox 360.

To quote: But the "re-launch" of the entire Xbox 360 experience will...

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Sony's Q4 Cinema Campaign Marketing Blitz Revealed 50°
339w ago - According to SCEE UK marketing manager Adam Boita, "The main thrust of our advertising this Christmas season will be in cinema."

Sony will launch its Q4 marketing assault with a huge cinema ad campaign - and has told the trade to look out for a new range of bundles for PS3 and PSP in time for Christmas.

To quote: Speaking exclusively to MCV, the software and hardware giant said it believed it had the wide range...

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Valve Marketing VP: The PC is no longer a Viable Platform 200°
360w ago - The PC is all about casual gaming. The PC market is dying. We've heard it all before, and so has Valve's Marketing VP Doug Lombardi.

What does Valve think of the PC Gaming Alliance? Are they as tired of the PC gaming "problem" as we are? What is at the root of the issue, anyway?

Shack: Do you guys ever get tired of the same old "PC Gaming Is Dying" stories?

Doug Lombardi: I mean, I think, we sort of...

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