- This Christmas, both Sony and Microsoft are placing their bets on a bunch of ugly aliens and a couple of anti-heroes who are almost as ugly.
The massive gaming companies are going head-to-head in the build-up to the crucial holiday sales season with two much anticipated and very similar titles, Resistance 2 and Gears of War 2.
The games, both sequels, are first-person shooters, in which the player assumes the role of the man behind the big gun and the main antagonists are sharp-toothed aliens. Both games were released this week.
In Resistance 2, the invading creatures are called the Chimera, horrific beings that have the ability to turn mankind into disfigured slaves. In Gears of War 2, the focus shifts to stopping the evil Locust Horde, a subterranean race trying to exterminate the human race. In both titles, it's up to the dysfunctional hero to save the day.
But a far bigger battle is going on behind the scenes, where executives behind Sony's PlayStation 3 (PS3) and Microsoft's Xbox 360 consoles are pouring millions of dollars into marketing campaigns to promote the two titles.
Traditionally, the November and December shopping months are the biggest for the gaming industry, and these two releases promise to be the shopping season's crown jewels.