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Greenberg: We Recognize Sony as a Very Formidable Competitor 50°
December 12, 2008 // 8:53 pm - Microsoft's Director of Product Management for Xbox 360 and Xbox Live Aaron Greenberg has stood by his view that Home feels like Second Life for hardcore gamers.

"What always happens with the Internet is people isolate specific comments and things that you say, but you don't always hear the full story. I do believe what I said is actually the case, and I do stand by that. But at the same time, we recognize Sony as a very formidable competitor," he said.

He went onto say that the Home experience feels like "a 2005 experience in 2008" and that he's not sure it's...

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Aaron Greenberg: We'll Outsell PS3 Worldwide This Holiday 200°
October 18, 2008 // 1:10 am - September marked the Xbox 360's best month of 2008, in terms of sales in the U.S – its performance in Japan hasn't been too bad either.

Following a price cut that made the 360 the least expensive current generation console on the market, the company moved 347,200 units to American consumers. While it wasn't enough to supplant the Wii as the best selling console in the country, it was enough to beat the competition from Sony.

Kotaku spoke to Aaron Greenberg, group product manager for Xbox 360, just after NPD sales numbers hit to get his take. Unsurprisingly, he...

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XBox 360 head Greenberg wrong, Blu-ray is doing just fine 200°
October 13, 2008 // 9:25 pm - Recently, XBox 360 product manager, Aaron Greenberg, indicated in an interview that the Blu-ray is not the future. He also goes on to take stabs at Sony for some of its decisions regarding the PS3.

Greenberg stated in an interview with Major Nelson, that the Blu-ray is no DVD. He also indicated that the Blu-ray format could be the next UMD. I assume he is attempting to correlate UMD as a failed format for movies. An odd comparison considering that the UMD is a Sony PSP-only format. I assume you could also say then, that the Nintendo DS cartridge is a failed format as well.

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