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New Sony Blu-ray Players Aimed at Low Price Point 50°
September 24, 2008 // 3:02 am - In an interesting development that may de-value it's own PS3, Sony is focusing on more user-friendly price points to promote its two new Blu-ray Disc players.

The new models, showcased at a Sony event today, are aimed at current DVD and HDTV users who have previously been priced out of the market.

Sony technology communications manager Paul Colley explained that the new Blu-ray strategy is heavily influenced by history, with the Sony looking to replicate the whirlwind take-up of DVD. Colley noted that DVD players didn't explode in popularity until the players...

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