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You searched the database for advertising. Below are the results for your advertising search:

Sony Patent Reveals New Form of Interactive Advertising for PS4 1050°
February 20, 2013 // 4:36 pm - According to a recently uncovered Sony patent, it appears they are planning to implement a new form of interactive advertising in their next-generation PS4 / PlayStation 4 gaming console.

Below are the details from (linked above), to quote: "SCEA is going next gen even with advertisements. Discovered just before PS4's imminent announcement, this new Sony patent shows new motion...

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Sony Files Interactive Content In-Game Advertising Scheme Patent 650°
May 25, 2012 // 8:12 pm - Today onQ123 has uncovered details on an interactive content patent that Sony has filed for an in-game advertising scheme presumably for PlayStation Network.

To quote from (linked above): "Like That Free PSN? Better Get Used to Advertisements - Recently discovered on Google Patents, a patent that Sony Computer Entertainment...

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Video: PS3 Digital Advertising Demo at CEATEC 2009 in Japan 50°
October 8, 2009 // 4:24 am - In Japan this week during CEATEC (an IT and Electronics exhibition that runs from October 6-10, 2009) Sony's PS3 console made an appearance with an interactive digital advertising demo for onlookers.

During the demonstration, the PlayStation 3 displays various visual effects on the screen, including water and fire, with the hand movements of the people captured on cameras used to modify them along with recognizing and highlighting their faces.

To quote, roughly translated: "The 'Interactive Signage' combined with PlayStation 3 console. These PS3s are synchronized to be...

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Sony UK Plans for 2.8 Million Dollar Killzone 2 Advertising Spree 50°
January 31, 2009 // 12:23 am - Sony Computer Entertainment Europe has stacked a tidy lump sum of £2‭m (approx. $2.8m US) to help promote Killzone 2 in the region, Edge reports.

Planning to swarm the unsuspecting island with television and movie theater ads, Sony UK is adamant in pushing its upcoming first-person shooter.

To quote: The dedication of £2‭m points to Sony's confidence in the Guerrilla Games developed title, which currently holds a high 95% Metacritic...

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Sony: Let Me Introduce You to the Concept of PS3 Advertising 200°
January 12, 2009 // 11:46 pm - Hey Sony, you may not be aware, but you've got a shot at a mammoth year in 2009.

You've got quite the software lineup - your PlayStation 3 exclusives greatly outstrip the competition - and you've got plenty of momentum with the likes of Blu-ray, PlayStation Home, and the ever-expanding Network.

Wait... we don't need to tell you. You keep telling us. But we're not the ones you need to convince; you need to convince the mainstream populace.

As the years have progressed, you managed to chip away at the numerous arguments built against the PlayStation 3, and...

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Microsoft's Helping Hand Through Sony PlayStation Advertising 50°
November 20, 2008 // 11:07 pm - Ever thought you would read this in a headline?

Well in any case, below is pictured a leaflet from Microsoft Windows Vista unconsciously advertising for PlayStation instead of Xbox or Xbox 360.

The sheet contains a photo with 2 guys playing with PlayStation 2 controllers!

Surely an oversight by Microsoft, but one they probably will not like once it catches up with them.

Click on the pic below to enlarge it.

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Gamers Willing to 'Trade' Advertising Exposure for Price Cuts 100°
November 7, 2008 // 9:16 pm - The latest research from Frank N. Magid Associates takes a look at how receptive gamers are to in-game ads. It seems that price drops or free games makes advertising very worthwhile for most.

Advertising in console games (as well as PC and other games) has become increasingly common in the industry today. Even presidential candidates are advertising in games these days.

We wondered, though, how consumers would feel if this trend grew and significantly more advertising was placed in console games but the price of the game was also cut in half or, was even free.

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IGA Worldwide Signs Exclusive PS3 In-Game Advertising Deal 50°
September 30, 2008 // 8:43 pm - From their official Press Release, linked above:

New York, N.Y. - September 30, 2008 - IGA Worldwide (IGA), the leading independent in-game advertising network, today announced a multi-year agreement with Activision Publishing, Inc. to deliver dynamic in-game advertising into multiple video game titles on Sony Computer Entertainment's PLAYSTATION3 (PS3).

The first game to feature IGA integrated ads will be Guitar Hero World Tour, the next installment in the best-selling franchise. To date, the Guitar Hero franchise has sold in excess of 22 million units worldwide,...

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