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January 28, 2012 // 9:00 pm - Sony Marketing Alliances Manager Jill Erb has announced today three ways that fans can win a PS Vita handheld console early from Taco Bell as detailed below.

To quote: A few weeks back I shared the big news that you would soon have the chance to win your PlayStation Vita only at Taco Bell before it hits retail this February 22nd.

Well, it's official! Starting now through March 11th, PlayStation and Taco Bell are giving you three ways to win your PS Vita: Unlock the Box, Battle, and Boast. On average, one winner will be selected every 15 minutes through March, so there are a lot of chances to win! Here's how:

Unlock the Box: Head to your local Taco Bell today to pick up a specially marked $5 Big Box - which includes a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme and medium fountain drink. You'll see a code printed on the top of the box; enter that code at for a chance to win your PS Vita!

Battle: We worked with Taco Bell to develop an exclusive Augmented Reality game based on the upcoming PS Vita game Reality Fighters. You can play Reality Fighters Dojo by downloading Taco Bell's new mobile app for your Android or iOS device.

Then pick up your specially marked Taco Bell $5 Buck Box, start Reality Fighters Dojo, point your device's camera at the top of the box and get ready to battle. Here's a quick look at what you can expect as you battle for a chance to win a PS Vita:

Boast: This one's easy! Create a photo or video boasting about what you'd do to nab a PS Vita and submit it here. Submissions are already pouring in, so head to and click on "Boast" for more details on what you need to do to participate and how to vote for your favorite boast.

Prize Packs will include one PS Vita 3G/Wi-Fi system, one copy of the PS Vita-exclusive Little Deviants, one 4GB PS Vita Memory Card and your choice of one of the following: ModNation Racers: Road Trip, MLB 12 The Show or LittleBigPlanet. PS Vita winners will begin receiving their devices after February 8th and your selected game choice will be shipped on its respective launch date.

For additional details, information, and rules head to

Good luck! If you won a PS Vita before it hit stores, what game would you most want to play? Let us know in the comments!

Sony Announces 3 Ways to Win a PS Vita Early From Taco Bell

Sony Announces 3 Ways to Win a PS Vita Early From Taco Bell

Sony Announces 3 Ways to Win a PS Vita Early From Taco Bell

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#10 - moja - February 1, 2012 // 8:07 am
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I wonder how many codes get used before they even hold a customer's food. No wonder someone wins every 15 minutes.

#9 - HeyManHRU - January 31, 2012 // 1:12 am
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ikr, everything here in Australia is seriously over priced. I couldn't buy a proper meal from McDonalds with $5

#8 - hammerbugg - January 31, 2012 // 1:00 am
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I know what ya mean elser1, in oz ur lucky to get a coke for that lol

#7 - elser1 - January 30, 2012 // 9:57 pm
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man i wish that was in australia.. that 5 buck box looks good.. 3 tacos n coke for 5 bucks.. hell yeah

#6 - harveychan - January 30, 2012 // 8:50 pm
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Hahaha I only went there to get a code.first time I entered I won. My wife wasn't as lucky.

#5 - 1Panic - January 30, 2012 // 6:34 pm
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Gross. I wouldn't be caught dead going there.

#4 - harveychan - January 30, 2012 // 4:11 pm
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I just won Attalla Alabama1/30/2012 BOOOOOM

#3 - Bartholomy - January 29, 2012 // 12:33 am
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Well, wondering if someone seriously understood how those fake promotions works, save yourself from hours into toilet, for something we both know you will never win

A yummi promotion, i admit If was McDonald, i was a winner for sure haha

#2 - inginear - January 28, 2012 // 10:33 pm
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i would rather buy one than put that trash into my body. however with the proprietary memory cards and still looking for a job i won't be buying one anytime soon.

#1 - HeyManHRU - January 28, 2012 // 9:53 pm
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Well I better be quick and fly to the US and eat at Taco Bells so I can have a change to win the PS Vita. Also that game in the last picture looks like something taken straight out of the 3DS.