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May 25, 2012 // 8:12 pm - Today onQ123 has uncovered details on an interactive content patent that Sony has filed for an in-game advertising scheme presumably for PlayStation Network.

To quote from (linked above): "Like That Free PSN? Better Get Used to Advertisements - Recently discovered on Google Patents, a patent that Sony Computer Entertainment America filed on November 10, 2011 shows that they plan to interrupt game play to bring advertisements.

The premise is like this: you’ll be enjoying your game, and then it will start to gradually slow down, until an advertisement pops-up on your screen telling you about some great offers, and then your game will resume."

Is PlayStation Network Plus the wave of the future, or should PSN remain free but plagued with in-game advertisements? Feel free to share your opinions on this topic below!

Sony Files Interactive Content In-Game Advertising Scheme Patent

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#18 - saviour07 - May 30, 2012 // 9:31 am
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Was thinking about this again the other day, and I'm wondering if the developers of the games themselves are happy with this?
Or if they have to sign a new agreement to allow it to happen during gameplay of their software?

Only asking because the advertisements that appear during their game could potentially be misconstrued as endorsements by that development company. Kinda like if you were playing Uncharted 3 online and a soft drink ad pops up - could be seen as "Naughty Dog endorses Cola".

Obviously there are a lot worse things to be associated with and so I don't know if the adverts would need to be targeted ads dependent on the type of game you're playing e.g. Razer gaming keyboard/mouse ad's while playing BF3 or upcoming sporting events for NBA2K or Fight Night etc.

#17 - marioacg - May 29, 2012 // 7:06 pm
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This will take away a lot of players because of the random advertising, and I suppose it is only going to be for one player games, otherwise I don't want to imagine how this will affect gameplay during a multiplayer game like the FPS shooter ones.

#16 - frees123 - May 27, 2012 // 3:39 pm
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its must be a joke! at the loading of the game i can tolerate, but during the gameplay, i will kick the console through the window!

#15 - saviour07 - May 27, 2012 // 5:39 am
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I can maybe accept this happening when player's are in the lobby or as the game/map is loading but during gameplay will be a joke!

#14 - Alaa - May 27, 2012 // 5:02 am
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This would be so idiotic if it were to happen whilst playing multiplayer.

#13 - mattyk - May 27, 2012 // 2:45 am
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yea i agree it will make some people go 2 xbox instead

#12 - ps3hen - May 27, 2012 // 12:50 am
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Ergh o_o, don't do this Sony. People will move to Xbox if you keep this up. The only reason why PS3 is better than Xbox is 'Blu-Ray movies' 'Uncharted Series' 'Free PSN'. Sony pay attention, the new Xbox will almost definatly be able to play Blu-Ray movies, so if you make the PS3/PS4/PSV have a fremium PSN say good bye to so many customers.

#11 - jarvis - May 26, 2012 // 3:16 pm
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Just another nail in the coffin as far as I'm concerned. I'm sticking with PC titles, ones that don't require an always on internet connection. And my emulators. Console gaming is dead to me.

#10 - FireLion - May 26, 2012 // 12:32 pm
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DC Universe Online does this to F2P & Premium players. It'll show an ad for in-game items from the marketplace. Mind you, it doesn't do this a lot. I've seen it maybe twice a week if that. You can quickly press circle to close the ad too. It's wastes maybe 3 seconds of your life so it's not a big deal.

#9 - saviour07 - May 26, 2012 // 7:35 am
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Reading through the patent and it sounds as though it will only occur in online multiplayer games and will happen to all players simultaneously.

Just imagine playing COD or BF, lining up a target to frag then a warning or count down flashes up and gameplay begins to slow down, an advert is shown to everyone for a few seconds (maybe minutes, the patent doesn't indicate a minimum timeframe actually!) and then gameplay resumes as normal.

Would definitely frustrate me - frustrates me when there is a host migration, and that's there to improve the gameplay lol!