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July 10, 2008 // 8:15 pm - PUMA by Mihara Yashuhiro will be present in 'Dress', Sony's new interactive fashion software which is supposed to bridge the gap between the virtual world and the real world of fashion.

Now PUMA is signed up, perhaps D&G, Cavalli and all the other high profile fashion brands will get on board!

To quote: The subject of fashion is one of the new fronts for Sony Computer Entertainment (SCE) who wanted to link the capabilities and services of PS3 with the users to experience fashion in the virtual world.

Dress offers a unique fashion service which fully utilizes the graphic capabilities of PS3 to create beautiful models, true to life fashion items, and clothing using cloth simulation.

Mihara Yasuhiro himself shared SCE's vision for dress from the very early concept stage of the project as it perfectly fits the innovative PUMA by Mihara Yasuhiro philosophy.

PUMA Brand Featured in PlayStation Dress, First Shot Available

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