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September 8, 2008 // 3:04 pm - Looks like the French games company is targeting proven Sony stars. Their high-profile acquisition of former Worldwide Studios giant Phil Harrison took the industry by surprise. Many of us were shocked to see such a successful reign at Sony Computer Entertainment move to a company with a track record like Atari.

Today, it's been revealed that the gorgeous Paulina Bozek, creative director of Sony's popular SingStar franchise, is also finding a new home at Atari. She will head a new studio, based in Hammersmith, London, that will focus on developing other mass-market games for "online-enabled devices," including PCs and consoles.

"I am very excited to be joining Atari at this pivotal time for both the company and the industry," said Bozek.

Phil Harrison, Bozek's former boss at Sony, added: "This is a significant step in expanding Atari's online game development capability.

Paulina is one of the industry's most respected creative leaders with an outstanding track-record of commercial and creative success and I'm delighted that she will bring her unique vision, consumer insight and proven ability for creating amazing entertainment experiences to Atari."

Another Sony Star jumps to Atari: SingStar's Paulina Bozek

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