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September 5, 2007 // 3:53 am - Two years after taking the helm of Sony Corp., Chief Executive Howard Stringer is quietly preparing a big move to expand the company and challenge rival Apple Inc. in an area that has thus far promised more than it has delivered: video-downloading services.

People familiar with the situation say Mr. Stringer is planning to use Sony's technology-packed PlayStation 3 and PlayStation Portable videogame machines, along with its Bravia high-definition televisions, to develop products and services to let users download television shows and movies, similar to the way they download music and videos using Apple's iTunes store and iPods.

Sony to Challenge Apple In TV, Movie Downloads

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