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October 8, 2007 // 11:12 pm - "It's natural to feel that way, of course it is" - Maguire
As Sony ships its new model PlayStation 3 to stores for launch this Wednesday, UK managing director Ray Maguire has told that the new SKU is a natural evolution and the company always had plans to offer a cheaper product.

But he also admitted that he could understand that PlayStation 3 early adopters might feel cheated for buying the console earlier in the year when it commanded a luxury GBP 425 price point.

"I think it's natural to feel that way, of course it is," said Maguire, in an exclusive interview published today. "The difference between our industry and many other industries is that if you're selling cars or houses the price goes up steadily. Consumer electronics only goes one way and that's downwards."

Maguire, who describes himself as an early adopter of new technology, said that the reward for paying premium prices is the ability to experience technology ahead of the mass market.

"One thing is common amongst the entire market for consumer electronics and that is that there are early adopters like myself who will spend GBP 10,000 on a plasma TV that is worth GBP 3000 within three years. That's the way the market goes "What do they get for that? They get six months of enjoyment of the product before anybody else gets that ability to play those games," he said.

He also said that the introduction of a new 40GB model was the next step for Sony, as it lowers prices to tempt new consumers to the PlayStation 3 experience, but denied there is confusion with different models in different regions.

"As products evolve the offerings change because they have to adapt to the needs of the consumers but I don't think it's been particularly confusing in six months to go from stand alone, to a bundled proposition into a low price entry level model," he said.

"We also have to remember that consumers don't search around the world for different configurations. We are a global company but we have to act locally as well."

Sony admits early PS3 adopters may feel cheated

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#6 - lawllawl - October 19, 2007 // 9:17 am
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umm i camped 3 times for it, i think it was worth it. Although the games are a bit lacking atm. But many good games coming

#5 - ny555soul - October 14, 2007 // 9:47 pm
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I dont feel cheated either. I got a 60 gb model and yeah theres a 80 gb model now and so what, its lacking ps2 hardware emulation (that may become useful when "true hombrew" surfaces. By then 120+ gb hard drives will be dirt cheap, and with my infectus i have the original firmware and just about every other firmware update backed up, so yeah... I dont feel cheated.

#4 - markrb - October 14, 2007 // 8:55 pm
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If my movies ever show up I won't feel cheated.
It has been months since I sent it in.


#3 - DevR - October 14, 2007 // 7:02 pm
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the only thing I feel cheated out of is the new offer for 5 free blue-ray movies with the purchase of a PS3!

#2 - Zoddi - October 10, 2007 // 1:14 pm
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can say the same here...and when i think of it that i can now need to get only a 40gb version with less features i'm happy with my 60gb one.

Games were ok and now i'm fully happy with the actual ones like heavenly sword, lair i.e.

#1 - philsmd - October 10, 2007 // 12:23 pm
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I don't feel cheated. I wanted to play a PS3 first, so I camped out for two days to get one first. It's been almost a year now. That money spent was well worth the entertainment for this last year. Blu-Ray movies are awesome!!