Today Sony's Director of Hardware Marketing John Koller has announced a new Madden NFL 11 PSP bundle, as follows:

It's coming up on my favorite time of season. Training camps are in full effect and I'm ready for my S.F. Niners to make another run at the playoffs - hopefully my fantasy team will too.

Another great thing about pre-season is knowing there's a new Madden NFL 11 available.

We know many of you wait all year for the next iteration in this awesome franchise, so in preparation for the coming season, we've partnered with EA to offer a Madden NFL 11 PSP bundle so you can take the gridiron with you on the go.

Available starting August 10, the Madden NFL 11 PSP bundle includes a Black PSP-3000 system and the Madden NFL 11 UMD game for $169.99 at most major retailers. Yes, $169.99. As most of you already know, Madden NFL 11 redefines the way you experience the game.

From the all-new GameFlow system, which puts you in the helmet of an NFL quarterback to execute an authentic, situational game plan, one play at a time; a new playcall system, which reduces the 60 minute game times to as little as 30 minutes; 3-on-3 Online Team Play; Madden NFL Ultimate Team; play-by-play recaps from one of the most exciting voice in sports, Gus Johnson; and more, Madden NFL 11 is even more feature-rich and immersive than ever.

Come August 10, the Madden NFL 11 PSP bundle will bring fans an incredible value from the handheld platform with the richest, deepest gaming experiences.

We're seeing great momentum on the PSP front and for those of you looking for some new advice from Kevin Butler's favorite protégé, your wait will soon be over. Marcus Rivers is really making his mark on PSP and we'll have some great new videos and TV spots coming soon.

In the mean time, for more of Marcus' latest uploads, visit

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