Smack Down Productions CEO: PSP Lacks a Viable Business Model
According to GamesIndustry.biz (linked above), Smack Down Productions CEO Laurent Benadiba feels that Sony isn't focusing enough on the PSP. He also believes that a significant marketing push could go a long way towards boosting sales. To quote:
"I worked for two years on the PSP, as one of the only developers then, and I really believed in the platform at the time," he said. "I still believe there's potential, but it's like self-confidence - if you trust yourself, maybe others will trust you. If you don't trust yourself, nobody will trust you.
"I think that's what's happened with the PSP - Sony released the product, but they never put enough of a push behind it. Games, ads, better shelf placement - trying to make an effort. I think it was also released at a time when they were still very focused on the PlayStation 3, trying to get it out of the door, that they slightly forgot about it."
He went on to compare the PSP with the success of the Nintendo DS, and noted particularly the strong line-up of first party titles on the latter machine.
"Look at it - it's so much more powerful that the DS, and it's a beautiful object, it's like an iPhone," he exclaimed. "Amazing, and the technology behind it is great. I think they expected the platform to just work on its own - but if they want to get it back on track... well, it's a tough one.
"First they need games - the Wii has Zelda, or Wii Fit, or Wii Sports, it's got triple A games that bring the platform forward. I think the PSP is lacking this - it's got Grand Theft Auto titles, Daxter, but they need more of those platform-specific ground-breaking games."