PlayStation Network Operations Director Eric Lempel today announced the following via PS Blog:

Today we are launching a new version of Media Manager for the PSP that allows you to organize and sync your music, photos and other digital content.

Download: PSP Media Manager v3.0

The new media manager also grants access to the PlayStation Store through the PC and is designed to accommodate the expanding functionality of PSP. With the recent PSP firmware (v 5.01) update which gives you direct access to the PlayStation Store and the new media manager you have multiple ways to get content and manage it.

Here's a brief walk-thru of the PlayStation Store accessed via the Media Manager on the PC.

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Consumers who own the retail version of Media Manager (v2.5) will be able to upgrade to the online version of Media Manager PRO (v3.0) for free. More PlayStation 3 News...