The new PS3 Firmware 3.0 has changed the way the XMB looks.
One of the new features included is animated themes, but at first glance none are available. Keep looking, as there is already a free Afrika Dynamic PS3 Theme available in the Japanese PSN Store as of right now.
Excluding the free one above, the first regular Dynamic / Animated PS3 Theme costs a premium price of $2.99. Available right now in the PlayStation Store, you can download the LittleBigPlanet animated theme that was shown when PS3 Firmware 3.0 debuted.
Some videos of the new Dynamic / Animated PS3 Themes are below:
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