That's right, USA Today ran a first come, first serve LittleBigPlanet BETA code giveaway. Sony have given them 15,000 key codes that will give people access to the trial.
USA Today stated that to enter, you will need to email firstname.lastname@example.org with the subject title "LittleBigPlanet Beta".
As with most LBP key promotions, the keys were snarfed up quickly by eager LBP fans. In any case, props to Transient for keeping us updated on this news HERE.
For those who didn't get a key yet, good luck on the next LBP run! (although they claim this is the last) :) More PlayStation 3 News...