According to SCEE UK marketing manager Adam Boita, "The main thrust of our advertising this Christmas season will be in cinema."
Sony will launch its Q4 marketing assault with a huge cinema ad campaign - and has told the trade to look out for a new range of bundles for PS3 and PSP in time for Christmas.
To quote: Speaking exclusively to MCV, the software and hardware giant said it believed it had the wide range of titles needed to target each corner of the market, and that cinema advertising was the ideal way to convey that message to consumers.
"All our key IPs this year are being backed by major campaigns. Our cinema silver spot ties all the IP activity together and was kick-started with Buzz! Quiz TV on September 19th.
It will be running until the end of December, taking in MotorStorm Pacific Rift, LittleBigPlanet, Resistance 2 and SingStar." More PlayStation 3 News...