fake, he is just running a debug PS3 (DEX unit).
At 56 seconds, you can see the two little folder icons that are Playstation Store (Title) and Playstation Store (XMB) feature, only from debug PS3, not retail (CEX).
Also, he doesn't have the Backup utility in system settings, just like a debug PS3. Just the "Transfer utility".
Have a nice day !
PS : you can do better next time !