This Rumor Reporter posting refers to the initial Engadget report about the CECHH01 PS3 model that landed at the FCC. The model number was noted to being very similar to the 40 GB CECHH00 model in Japan. The Engadget article suggested that the model couldn't be all too different.
From Rumor Reporter:
"Now, all of you are wondering how I came up with a white PS3 coming to the US. First of all, check out that label on the Engadget label...it's white. Now that's a huge hint. Furthermore, the white PS3 in Japan is CECHH00. This is CECHH01. Can it be? A new white 40 GB PS3 coming to the United States? Count on it."
Place this one under the extreme rumor file at the moment. More info here.