VP of Product Marketing Scott Steinberg has announced that Killzone 2 ads are making their way to both TV and PSN later today as follows:
I am confident this game will inspire many of you who've been waiting for the right time to buy a PS3. It is a true testament to what "Only on PlayStation" means.
We're excited the promise of Killzone 2 has been realized and has exceeded expectations due to the tireless efforts and dedication of Guerrilla Games. I can't thank the development team enough for remaining true to the vision and producing one of the most impressive games in recent memory - on any platform. The pre-order numbers only reinforce your great enthusiasm for the game and we're pleased the game reviews show the same.
A group of us flew out to meet with the development team in late 2008 for a product meeting - we had an idea for a fresh way to promote the game. It was to bring the incredible detail in Killzone 2 to life by showcasing the game's technology - only made possible by the power of the PS3.
The idea for the commercial centered on telling the story of war on Helghan - up close and very personal and to use the game's engine to show it. No voodoo, no heavy metal soundtrack: just the true representation of the in-game graphics.
The team at Guerrilla embraced the concept and we were on a production rollercoaster ride that produced a piece that will be broadcasted across several networks starting tomorrow.
We'll also have the digital version available on the PlayStation Network later today.
At the risk of stating the obvious - the Killzone 2 engine is phenomenally powerful. To offer you some insight into the technology behind this game, we will release a playable version of this in-engine ad vignette on the PlayStation Network coming in March.
You'll be able to control the camera and hear director commentary on how the production was completed using only the game's technology. The project codename is "Killzone in 4-D" - hope you can check it out.
Thanks again for keeping the faith - it means a lot to the team here at PlayStation. Enjoy playing Killzone 2 on February 27th !!
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