Today the Square Enix teaser site that was launched a few days ago has been updated again.
neo2046 of NeoGAF has deduced that it is apparently for Square Enix's arcade card game "Lord of Vermillion" or a related title... we'll know for certain on August 7th, 2009.
To quote: It appears Square Enix has yet again updated the countdown to their mystery game, which is set to be unveiled on August 7th in Japan.
In this latest update, images of a man and a dragon can be seen in the background. Thanks to the work of NeoGAF users, it appears this game has something to do with Square Enix's arcade game Lord of Vermillion, either being an new game or a port of the arcade version.
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