Per Ro Hernandez (PLAYSTATION Store Team) via PS Blog today:
The last time I posted it was regarding our special E3 section on the PlayStation Store. This time around I wanted to tell you about a new offering that you’ll see tomorrow.
In addition to all the free themes you’ve already been getting and will continue to get on the PlayStation Store now, you’ll have the option to upgrade and purchase premium themes to customize the look of your PS3’s XMB.
We have linked up with a few partners, Smobile & Disruptive Media Publishers, to distribute premium themes from PlayStation Network.
They have content offerings that range in type from NCAA College licenses to beauties on the beach to original cartoons and anime. These themes were created specifically for the PS3 and have special backgrounds, XMB icons and, in some cases, sounds.
We have created a new "Premium Themes" section under Themes & Wallpapers for you to easily access this content. Also, for each theme, there is preview option that allows you to view images of the theme prior to making your decision.
We plan to offer approximately 6-10 new "Premium Themes" a month. So be sure to check back often to browse the newest in premium theme content.
Have a good rest of the week and keep a look out for the new offering dropping tomorrow! More PlayStation 3 News...