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November 17, 2006 - The next-generation console wars are on and market research group eMarketer has some insight into how things might shake out. A brand loyalty poll among current-gen console owners showed that 60 percent of PlayStation 2 owners plan to buy a PlayStation 3, while only 46 and 45 percent of Xbox and GameCube owners, respectively, plan on buying the updates to their current systems.


eMarketer

Thanks to IGN.com for sharing the news with us!