Thread: Sony Denies PS3 Price Drop
01-22-2008 #1Karuto Guest
Sony Denies PS3 Price Drop
At CES this year, Kaz Hirai, the President of Sony Computer Entertainment, stated that the PlayStation 3 was going to be profitable in 2008; unlike the huge losses it made for Sony in 2007.
After Hirai's statement the production costs were reported to be cut in half from the high $800 production costs down to $400 for each unit. Due to this news it sounded unlikely that the price was going to be cut again. Rumors were beginning to circulate that said the price was going to be cut to $299 in late January.
Combining the statement of Kaz Hirai and the $400 production costs, it doesn't really seem to increase the chance of a price cut so early in the year. That is probably why Sony confirmed to Bloomberg that they have no plans to cut the price of the PlayStation 3 in Japan, North America or Europe. Sorry for the people waiting for the PS3 to drop another $100, but it probably won't happen any time soon.
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