Update: Sony has officially announced the ITV Player will be heading to PS3 today at GamesCom 2010, and will offer new channels including Yahoo 7 (Australia), ITV, Animax and NOS YLE Areena.
Today Made2Game.com (linked above) reports that the ITV Player may be coming to PS3, and ITV are currently in discussions with Sony about the possible launch.
For those unaware, ITV is a public service network of British commercial television broadcasters, set up under the Independent Television Authority (ITA) to provide competition to the BBC.
ITV is the oldest commercial television network in the UK, having begun broadcasting in 1955.
To quote from Telegraph.co.uk:
"ITV is also understood to be in discussions with Sony about launching ITV Player on the PS3 games console, according to the same source. The service would be streamed and advertising supported. It is hoping to launch on this platform also by the beginning of September.
Nintendo's Wii platform will not allow advertising and Microsoft's Xbox does not allow free content as it charges for all web content via its Xbox Live platform."
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