Rumor has it that Sony will be making a very big announcement this coming October 12. This came from the French site GamePro which said that there is something brewing in the company's offices.
While Sony has yet to comment on this, analysts are predicting that this is all about a US$ 100 price drop for the PlayStation 3. If this rumor is true, it wouldn't be very surprising considering that quite a few big video game companies like Eidos, Square-Enix, and Ubisoft have voiced their stand that regarding the matter.
The timing would also be perfect considering that holiday season is approaching. We'll just have to wait until October 12 to see what Sony's big announcement is all about. Hopefully it'll be as big as their announcement of the Dual Shock 3 controller.