Qriocity is Officially Reintroduced as Sony Entertainment Network
Several months ago we reported that SCEA has created a Sony Network Entertainment America (SNEA) division, and today Sony has officially introduced the rebranding of Qriocity as Sony Entertainment Network.
To quote: Sony Network Entertainment introduces Sony Entertainment Network - find out what it means to you.
On 31 August 2011, Kaz Hirai, President of Sony Computer Entertainment Inc, made some big announcements for Sony Network Entertainment at the IFA tradeshow in Berlin, Germany. The first of these is a new platform - Sony Entertainment Network.
Sony Entertainment Network is the ultimate digital destination, offering access to entertainment and community, all from your PlayStation Network account.
As part of the change, Qriocity services will be realigned under Sony Entertainment Network. As a consequence, Video on Demand powered by Qriocity will now be called Video Unlimited, and Music Unlimited powered by Qriocity will become Music Unlimited.
Music Unlimited is available on a range of Sony devices including PlayStation 3, and allows users to stream over 10 million unique songs. Video Unlimited is also available on PlayStation 3, where it will continue to be known as the Video Store of PlayStation Store.
These services will add more content and branch out into new markets, starting with the expansion of Music Unlimited into Norway, Sweden, Finland, Denmark, The Netherlands and Belgium by the end of 2011. Both services will also carry a new logo.
Visit Sony Entertainment Network's new website for more information at sonyentertainmentnetwork.com.
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Why do they have to keep changing name that doesn't matter to us? What about changing the actual customer service or their attitude to us as their customer? (look at what kind of crap they gave us after the security bleach)
Heh, that's a damn good point... my guess is they will probably seek to offer some type of bundle package to make more money from the services.