11-03-2007 #1Starlight Guest
PS3 Gets 'Largest Ever' Campaign; 80GB Sees 'Phenomenal' Sales
Sony Computer Entertainment America VP of Marketing Peter Dille has proudly unveiled two new TV spots for the PS3 and noted that the 80GB model has seen great sales growth at $499.
In conjunction with the launch of the new 40GB PS3 for $399 (which kicks off today), Dille said that the new campaign starts this weekend - hopefully spurring sales of the cheaper PS3. While the 'White Room' ads focused on the console's power, this campaign, which Dille says is "our largest ever behind a hardware platform," will focus on all the games coming out and the functionality of the machine.
"... we wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand," Dille said. "And so, beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PlayStation Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like Home."
Dille also noted that the 80GB PS3, which is backwards compatible with PS2 and comes with Motorstorm packed in, has been "demonstrating phenomenal sales growth since we announced the $499 price point."
Two of the television spots are viewable at the blog now, and Dille said more spots are under development and will be revealed as they're completed.
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