Next-Gen Madden
EA to unveil first-look during NFL Draft. First screenshot!
by Jon Robinson

April 18, 2005 - EA Sports announced today that they will finally unveil a first look at Madden NFL football for the next-gen systems in a commercial airing this Saturday during the NFL Draft. No specific time was given, other than stating that the commercial will appear during the first hour of the draft (starting at 12PM EST) on ESPN.

"We have had a dedicated team working on next generation Madden NFL football and we cannot wait for Madden fans to get a sneak peek at the experience that awaits them," said Frank Gibeau, Senior Vice President of North American Marketing for Electronic Arts. "An innovative and unparalleled NFL football experience is what we've promised; and that is what we are going to deliver."

Check out the draft this Saturday to see Madden's next-gen debut.

The 60 second ad will only air once during the broadcast, but promises to deliver "the photo-realistic graphics and heart-pounding football intensity that is the essence
of the EA Sports; branded next generation Madden NFL football game, and representative of what game players everywhere will be able to play when the next generation of videogame consoles come to market."

Tune in to ESPN this Saturday to watch, not only the future of the NFL, but now, the future of NFL videogames.